Most companies think that cultural competency skills are only for those organizations with a global presence, however 37% of the U.S. population is multicultural. This population is represented in your employees as well as your customers and clients. Therefore, understanding cultural nuances is required for companies focused on the U.S. market as well as organizations with a global presence. These skills are critical to developing policies, solutions, products, services and marketing campaigns.
To successfully lead today’s multicultural teams, leaders need to incorporate into their teams, a respectful and inclusive mindset for the different cultural backgrounds they will interact with. The multicultural background of an individual is not something that can be separated from the individuals themselves. It is as much a part of them as their skin, hair, or eye color. Therefore, increasing multicultural awareness and competency needs to be an integral part of leading diverse teams.
GCG offers consulting services and training to prepare your employees and leaders for today’s multicultural workplace and market.